{ "version": "https://jsonfeed.org/version/1", "title": "Blog", "home_page_url": "https://www.accessfuel.com", "feed_url": "https://api.feedifyrss.com/accessfuel/blog/feed.json", "description": "RSS feed for Blog", "items": [ { "id": "urn:sha256:326adee3bef65e8c6e24f5fa287109ec13c77ab7d93516227326340d60db1cc6", "content_html": "Most ecommerce brands have more data than they know what to do with. That's not the problem.\n\n

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", "url": "https://www.accessfuel.com/blog/the-10-questions-ecommerce-stores-should-be-asking-their-data", "title": "The 10 Questions Ecommerce Stores Should Be Asking Their Data", "date_modified": "2026-04-29T21:14:08.229Z" }, { "id": "urn:sha256:6f3174f250cb47fda89224e7f1559b9c0032b68f5610fc5032faed963247645f", "url": "https://www.accessfuel.com/blog/data-enrichment-the-missing-revenue-lever-in-e-commerce", "title": "Data Enrichment: The Missing Revenue Lever in E-Commerce", "date_modified": "2026-04-29T21:14:08.228Z" }, { "id": "urn:sha256:735026a8a4c38436b127f113b114e4d17c08788171a0aa2a1a594834d9941d56", "content_html": "April 16–19. Monterey, California. The world's premier cycling festival. And this year, we'll be there.\n\n

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", "url": "https://www.accessfuel.com/blog/accessfuel-at-the-2026-life-time-sea-otter-classic", "title": "AccessFuel at The 2026 Life Time Sea Otter Classic", "date_modified": "2026-04-29T21:14:08.227Z" }, { "id": "urn:sha256:a448226c48222aff65e16d888c53c2cb605194207a169c024862c95e9e3f7b49", "url": "https://www.accessfuel.com/blog/what-s-the-right-balance-between-acquisition-spend-and-retention-investment", "title": "What's the right balance between acquisition spend and retention investment?", "date_modified": "2026-04-29T21:14:08.226Z" }, { "id": "urn:sha256:aa8705107406e6ef88e53aefea6729ee2584f8928112804102034d193004f467", "content_html": "Your ROAS looks great. Your blended numbers tell a different story. Here's how to read the one metric that actually reflects reality.\n\n

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", "url": "https://www.accessfuel.com/blog/what-s-the-right-mer-(marketing-efficiency-ratio)-for-me-in-2026", "title": "What's the right MER (Marketing Efficiency Ratio) for me in 2026?", "date_modified": "2026-04-29T21:14:08.225Z" }, { "id": "urn:sha256:82bcb563e9a516030ebea8849dadbe689999e388996010acc0cc8a2d9d85a8ea", "content_html": "A Framework for Classifying AI Systems and Understanding Agentic Platforms\n\n

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", "url": "https://www.accessfuel.com/blog/the-ai-system-spectrum", "title": "The AI System Spectrum", "date_modified": "2026-04-29T21:14:08.224Z" }, { "id": "urn:sha256:ec16d7571770afde4141692cf565239ccb44d20a350f7c9f9056a91079d4b5db", "content_html": "Marketing stacks weren't built for this era. It's time to upgrade from tools to operating system.\n\n

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", "url": "https://www.accessfuel.com/blog/the-new-operating-system-for-marketing-in-2026", "title": "The New Operating System for Marketing in 2026", "date_modified": "2026-04-29T21:14:08.223Z" }, { "id": "urn:sha256:9f9b0b6494fa2e239a982efab4762944c567f7cc936f6adbdd71e82b96843a9a", "content_html": "Marketing to people, not placeholders — 10 proven practices for building dynamic, AI-driven personas that fuel real growth.\n\n

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", "url": "https://www.accessfuel.com/blog/10-best-practices-for-persona-driven-marketing", "title": "10 Best Practices for Persona-Driven Marketing", "date_modified": "2026-04-29T21:14:08.222Z" }, { "id": "urn:sha256:2adb93e24c9f6d50b5e33023ecb530ce6ed3d01f62c6adc39fbae763e6d24cab", "content_html": "As third-party cookies disappear, Shopify brands must take ownership of their first-party data — turning customer insights into real personalization and lifetime value with AccessFuel’s data activation layer.\n\n

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", "url": "https://www.accessfuel.com/blog/first-party-data-the-merchant-s-guide-to-personalization-in-2025", "title": "First-Party Data: The Merchant’s Guide to Personalization in 2025", "date_modified": "2026-04-29T21:14:08.221Z" }, { "id": "urn:sha256:81ebd725e287276b7ba62492e0643bd4d34c605ca5ecf0dd0f74a5d433a18b35", "content_html": "How Shopify brands unlock smarter targeting, lower CAC, and faster growth by owning their Golden Database.\n\n

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", "url": "https://www.accessfuel.com/blog/golden-database-the-growth-multiplier-you-didn-t-know-you-needed", "title": "Golden Database: The Growth Multiplier You Didn’t Know You Needed", "date_modified": "2026-04-29T21:14:08.220Z" } ] }