{
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    "title": "SERB Works",
    "home_page_url": "https://serbagency.com",
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    "description": "RSS feed for Work",
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            "id": "urn:sha256:685c7d0c79fbde8ad8b2d6b1a08d6841d4f660bf5444bc4ad17740fd38e2c66f",
            "content_html": "For Riyadh Region Municipality, we designed the logo for the My City application, creating a visual mark that reflects accessibility, trust, and the evolving relationship between the city and its residents. This work was driven by a clear intention to craft a symbol that is both intuitive and meaningful, translating the essence of urban services into a recognizable and scalable identity. The result is a refined visual mark that balances simplicity with symbolism, designed to function seamlessly ...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/my-city",
            "title": "My City",
            "date_modified": "2026-04-22T11:57:34.202Z"
        },
        {
            "id": "urn:sha256:33703a6e9689ca1666392510585a429cfcb8ae16d53c2500ddaebccd0239f35e",
            "content_html": "Al Wadi was a brand with potential, yet without a clear visual voice. Its identity lacked recognition, consistency, and memorability, making it difficult to stand out in an increasingly competitive and design-driven market. The challenge was to transform Al Wadi from a visually quiet and undefined brand into a strong, minimal, and modern identity that feels bold, confident, and instantly recognizable. We aimed to strip away visual noise, refine its essence, and rebuild the brand with a contempor...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/alwadi-poultry",
            "title": "Al Wadi Poultry Rebranding",
            "date_modified": "2026-04-22T11:57:34.201Z"
        },
        {
            "id": "urn:sha256:d68b5942045029b3e5bf220ab944640b784ac4f7403c339d4ed3177e9ca3b55f",
            "content_html": "Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium developme...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/sahara",
            "title": "SAHARA Mall Rebranding",
            "date_modified": "2026-04-22T11:57:34.200Z"
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            "id": "urn:sha256:6ef645064c2e3a8f3b98a5d8666f3828ec18fbb1167fc1ef83a39f9c6ea846a4",
            "content_html": "ELM is a leading Saudi digital solutions company driving the Kingdom’s digital transformation. Our role in this project was to create a comprehensive brand visual system that translates ELM’s technological leadership into a cohesive and future ready identity. The goal was to craft a visual language that reflects innovation, connectivity, and digital intelligence while maintaining a strong institutional presence aligned with national ambitions.\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/elm-brand-identity",
            "title": "ELM Brand Identity",
            "date_modified": "2026-04-22T11:57:34.199Z"
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        {
            "id": "urn:sha256:7a2341e32ada3888e23218bddbd32ae51a85a561a0982f08a739b514bcdec70f",
            "content_html": "Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium developme...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/shebara",
            "title": "Shebara Logo Design",
            "date_modified": "2026-04-22T11:57:34.198Z"
        },
        {
            "id": "urn:sha256:b583125cb272a666025266e8a5cf41c552d31f02b44a366319ce90a49b036a1e",
            "content_html": "Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium developme...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/al-mayassa",
            "title": "Al Mayasa Branding",
            "date_modified": "2026-04-22T11:57:34.197Z"
        },
        {
            "id": "urn:sha256:054c7480974e2563c6d70cc85c47b603b5a72504194da0dfa11440300bc27487",
            "content_html": "Mansard Riyadh is a luxury hotel and residential destination that blends European architectural elegance with modern Saudi sophistication. Our role in this project was to develop a complete brand identity that reflects the property’s premium positioning while capturing its timeless character and refined atmosphere. The objective was to create a visual system that communicates exclusivity, architectural beauty, and elevated hospitality. The identity draws inspiration from classical forms, symmetr...\n\n<p style=\"margin-top:1.5em;padding-top:0.5em;border-top:1px solid #e5e5e5;font-size:0.85em;color:#525252;\">Powered by <a href=\"https://feedifyrss.com\" style=\"color:#3B82F6;font-weight:600;\">Feedify RSS</a></p>",
            "url": "https://serbagency.com/work/mansard-hotel",
            "title": "Mansard Hotel Brand Identity",
            "date_modified": "2026-04-22T11:57:34.196Z"
        }
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}